Ephedra’s Gone, But Fat-Loss Is About To Radically Improve!
Eight months ago I was on the phone with Rob Thoburn. If you’re not familiar with Rob, he’s been working for the bodybuilding industry in scientific and consulting positions since the early 90’s. Rob has worked with some of the biggest supplement companies in the industry as well as being a published writer, author and speaker on some of the hottest topics in sports nutrition. Rob frequently shares “behind the scenes” conversations with some of the world’s top university research scientists on issues related to supplements, training, and nutrition.
I called Rob because I was really jacked up about a new fat-loss technology that I had been working on. I needed to “talk shop” with someone who would share my enthusiasm and who I could trust to keep a tight lip on my hard-earned secrets.
Rob and I began talking about the impending ban of ephedra and the efforts made by supplement companies to “duplicate” it. We discussed ephedra’s thermogenic, stimulant, and performance-enhancing properties in depth. Rob and I both agreed that ephedra was a uniquely effective product, one that would be impossible to duplicate. Rob remarked “The only way to truly duplicate ephedra is to use ephedra.”
The Same Old Story
I smiled, nodding my head enthusiastically. “Exactly…and that’s sort of my point. Everyone is trying to ‘duplicate’ ephedrine. But you can’t…certainly not with just a few ingredients. If you want to do this right…if you really want to replace ephedra with a product that you might actually decide to use, even if ephedra were still available, then you have to pinpoint ephedra’s most ‘desirable’ characteristics and find ingredients capable of re-creating them safely and consistently.”
Rob quickly doused my flames with sand and water, “Chris, that’s what everyone says. That story has been told so many times. It’s so old and tired…”
“Yeah, many companies tell this story,” I agreed, “but they don’t have the ingredients to back it up. They add new ingredients (or give old ingredients new names) only to make their ‘fat-loss’ supplement stand out from the near-identical products sitting beside it on the shelf. It’s marketing…the ingredients don’t actually add any real-world functional value.”
How To Make A Fat-Loss Technology That Works! I continued, “So the first step is assembling the right combination of ingredients -compounds that can reproduce the most sought-after properties of ephedra. The second step – and this is where we really take fat-loss to the next level – is to add ingredients that will take over where ephedra left off; like stimulating thyroid action, pushing more carbs into your muscles, getting more blood to your brain, enhancing strength, and so on.”
Meeting Label Claims Is One Thing…
“The third step is to use enough of each ingredient to have an effect. That’s what really makes BSN different. Again, we’re not just talking about meeting label claims here. Anybody can put together a dietary supplement that contains 100% or more of what is listed on the label. You can confirm it with independent lab analyses up the ying-yang. But what does it mean if the amounts listed on the label are way too low to actually make an impact on the way you look and feel? That just pisses consumers off and handicaps the industry as a whole.”
Taking Over Where Ephedra Left Off
Rob quoted me, “Take over where ephedra left off. Now that’s cool because as powerful as ephedra is, it can certainly be made more useful for fat loss. Dr. Arne Astrup and others who have studied ephedrine suggest that the majority of its ‘fat loss’ effects are due to appetite suppression. You’re not as hungry, so you eat less, so you lose weight. Ephedrine’s effects on metabolism (i.e. thermogenesis), in contrast, may be of less importance. Of course, there’s a limit to how much you can, or are willing to, suppress appetite, especially if you’re a bodybuilder gung-ho on building muscle as well as staying lean. For instance, some of the scientists I talk to tell me that bodybuilders should never train with low muscle glycogen stores. It’s like sending bricklayers to work without anything to eat and without pay. You’re not going to see new walls going up too quickly with that kind of arrangement. So some appetite control is desirable, but you have to hit other fat-loss targets besides that. Thermogenesis is one, but there are others.”
“Right.” I agreed, adding “And ephedra certainly isn’t known for pushing the calories you eat, particularly carbs, into your muscles. The more carbs you tuck away in your muscles, the less likely you are to get fat; plus those other muscle-building benefits that your scientist friends are alluding to. But you won’t get this carb ‘pushing’ effect by taking ephedra. That’s just one example of where ephedra falls short, again, particularly for the bodybuilder and people with similar goals.”
Letting The Cat Out Of The Bag
Rob could already hear the cat meowing before I pulled it out of the bag. “Okay, Chris. It’s clear to me that you’ve got something up your sleeve, and it isn’t a hairy forearm. So when are you going to send me a batch of your latest toy to try?” he asked, obviously intrigued.
“It’s called Thermonex ERT, and I have a beta-version that I’m going to ship to you today.”
Rob replied, “Actually, you know what? Why don’t I let someone who is completely unbiased give it shot; someone that doesn’t read any of the bodybuilding magazines, and doesn’t know the difference between ephedrine and bath soap!”
“My neighbor, Sam, is a martial artist, one of these hardcore ultimate fighting-type guys. He recently started training in the dojo and at the gym again, following a lay off. Sam is trying to gain muscle and get rid of body fat. His diet is very average (crappy by bodybuilding standards), but I know he’s not going to do anything about that. Your new product would be totally up his alley…
4 Weeks Later
– Project “Sam”
Rob’s neighbor, Sam, used the beta-version of my new fat-loss supplement, Thermonex ERT, for four weeks. At the end of “Project Sam”, Rob reported to me:
Hi,Chris. In this letter, I’m going to share with you some of the feedback Sam gave me about Thermonex ERT.
LipoThermix & Nootropic Fusion: Energy Goes Through The Roof, Fat Falls To The Floor!
I was a little skeptical when you first explained Thermonex to me, Chris. But it really seems to have worked well for Sam. Bottom line: He’s having more fun working out, and an easier time getting ripped. His muscles are packing more ‘oomph’ in every set and rep.
One week into the experiment I asked Sam about his experiences to date. He started flexing both arms in front of his chest and making a pressing motion, kind of like he was lifting a heavy barbell off his chest. Sam continued performing his imaginary presses as he explained that Thermonex ERT makes “me feel really powerful…like my muscles are hydraulic pumps. I want to lift more weight for more reps…I can train harder…get bigger pumps. I have a lot more confidence in the gym.”
Wondering how long it takes before Thermonex ‘kicks in’, I asked Sam, “How long does it take before you feel it?” He responded, “Right away. I take it when I get up in the morning. I feel it kick in within minutes and by the time I get to the gym I am totally focused and jacked up for my workout. Plus, I feel energized all day long, my mind seems clear, and I can really concentrate on whatever I am doing.”
Sam’s wearing a tank top. As he ‘acts out’ the effects of Thermonex, I can see veins sticking out between his chest and shoulder muscles. I don’t remember seeing these before. Sam continues, “It helps me get ripped.”
Appetite Reduction Optimizer: Calm Your Cravings!
About the middle of the second week. Sam had mentioned that he seemed to be eating better. Strangely, he seemed to be losing his appetite for junky food and searching for healthier stuff like quality carbs and protein. The new control he has over his appetite has stopped him from binging on pizza and burgers which has quickly accelerated his transformation when he looks in the mirror.
He also tells me that he doesn’t feel nearly as full before bed. Apparently, because of his schedule, he normally eats kind of late. This leaves him feeling full when he goes to bed, and sleeping poorly. Since he’s been taking Thermonex, he feels like his last meal gets ‘cleared’ from his gut faster. He’s sleeping more soundly.
Carbolin-R: Push Carbs Into Muscle Instead Of Fat!
At the three week point, I could see that Sam’s muscles were noticeably fuller. His girlfriend noticed, too. Chris, I remember you telling me that the Carbolin-R technology was designed to push carbs (glucose) into muscle and away from fat. Some of the researchers I’ve talked with tell me that keeping your muscles full of glycogen (stored glucose) is critical if you want to keep building as much new muscle as possible. This is tough if you are working out hard at the gym each day and pounding it out at the dojo, too, as Sam is doing. He’s also has a full-time job running a business. Yet he seems to have plenty of energy. And as I said, his muscles don’t look ‘flat’ at all.
Pro-Thyroid Amplifier: Burn Fat Overnight!
About the middle of the third week, Sam had mentioned that he felt warmer at night when he was sleeping and that he had to turn down his AC. Chris, it sounds to me like he is experiencing a common sign of thermogenesis. When you and I had previously discussed the Pro-Thyroid amplifier, you mentioned that this was one of your “Ace Cards” that you had up your sleeve. You said the new thyroid technology not only supported healthy thyroid function but also turned your body into a fat melting furnace 24 hours a day, 7 days a week. According to Sam, it sounds like your thermogenic “Ace Card” is paying off big time. He appears to be burning fat around the clock!
Diuretic Definition Blend: Pull out the water for rock-hard definition!
Four weeks after ‘Project Sam’ began, Sam is continuing to look better and better. He tells me he wakes up with his muscles looking harder and ‘drier’ than the night before. His definition is not only becoming evident to him, his girlfriend is freaking out at how good he looks!
An Unbiased Testimonial
Remember, Chris, Sam doesn’t know the difference between ephedrine and bath soap. He’s a bright guy, but he doesn’t read bodybuilding magazines. I know he’s used ephedra products in the past, but he doesn’t have any real knowledge of ephedra or any other fat-loss ingredients. Sam stopped using ephedra products when he stopped working out. That was a few months ago. Now he’s back in the gym trying to gain muscle and get rid of fat. Your new fat-loss technology seems to be really helping him. Maybe that’s why he won’t leave me alone, he really wants me to get him another bottle.
Can you hook him up?
Sam used! Sam approved!