Playing the blame game has become a national pastime. Not sure where or when it started, but it’s not a good trend, especially for people aspiring to a fit for life lifestyle. Laying blame means that there is someone else or something else to blame for just about everything – and that you are not responsible for much of anything. Bad news. Online fitness trains you to create the habits that allow you to live healthy everyday. Creating an optimal weight management program is the key to healthy eating.
“Stuff” happens. You’ve seen the bumperstickers and the tee shirts. But does it?
Does diabetes happen? Actually, Type I, commonly known as juvenile diabetes because it has affected mostly young children until recently, does just happen. More and more scientists are starting to believe that Type I is genetic. But Type II does not just happen. Type II, for the most part, becomes reality because of the choices of the individual.
It is the individual who chooses to exercise considerably less than she should, thus contributing to adding the extra pounds that lead to being overweight. Being overweight leads to Type II diabetes. Plain and simple.
It is the individual who chooses to eat considerably more than he should, which also contributes to adding extra pounds.
If a normal adult gets diabetes, it is not the fault of automation, transportation, media saturation, market segmentation, or technology implementation. It is the fault of the individual. Plain and simple. And it may be time for those who shape and deliver public health messages to start addressing this problem head on.
If blame is to be laid anywhere, for diabetes or any other optional disease such as heart disease caused by inactivity, lung cancer caused by smoking, high cholesterol caused by eating too much of the wring stuff, or any other avoidable disease, let’s start blaming the individual for “bringing it on.”
To be crystal clear: I am not talking about genetic diseases and genetic causes. I am referring to conditions brought on by inactivity and laziness and a complete and utter lack of effort to try to do the right things.
Let’s start public service campaigns that leverage our knowledge of marketing icons. Let’s ask the forest fire people if we can borrow Smokey the Bear from the Ad Council. According to Wikipedia, the campaign is the longest running public service campaign in United States history. The character’s mission is to raise public awareness to protect America’s forests. Since its inception, Smokey’s forest fire prevention campaign has reduced the number of acres lost annually from 22 million to 4 million. Smokey’s message “Only You Can Prevent Forest Fires” was created in 1947. In a recent study, 95% of those surveyed could finish the sentence when given the first words.
Too bad the Ad Council didn’t launch a different campaign in 1947. “Only You Can Prevent Yourself from Dying Way Too Early.” Maybe we would have reduced the number of people who needlessly died from preventable diseases from 22 million to 4 million. Maybe it’s not too late.